About Us

Banner Image

"Our mission is to deliver high-powered, ocean-inspired skincare that harnesses the potency of marine botanicals to renew, protect, and elevate your skin."

Our Story

Three friends, driven by a shared love for the ocean and a desire to redefine men’s skincare, came together to launch a unique, ocean-based skincare brand. Each of them brings a different strength to the table—one with a background in alcohol, another in criminology , and the third with a passion for sustainability and natural ingredients. Growing up near the coast, they’ve always felt a deep connection to the sea, which inspired them to explore the natural benefits of marine ingredients in skincare. Frustrated with the lack of high-quality, eco-friendly products specifically designed for men, they decided to create their own line, using ocean-sourced ingredients that offer powerful, natural benefits for the skin. Their mission is not only to help men take better care of their skin but also to protect the environment by promoting sustainable practices and using biodegradable packaging. With a commitment to innovation, self-care, and conservation, their brand represents the intersection of their personal passions and professional expertise.

Sustainability

Packaged in PCR plastic, we’re committed to protecting the planet while delivering high-performance skincare

100% natural & Blue Ingredients

Our 100% natural ingredients are thoroughly tested for effectiveness, aligning with the blue beauty movement’s commitment to sustainable, ocean-friendly skincare solutions.

Made in Australia

Our products are crafted with care right here in Australia, combining natural ingredients and ocean-inspired innovation